Discover the Magic

Find Every Letter. Share the Journey.

Across Skagit County, something bold, colorful, and entirely unique has taken shape. Five-foot-tall letters, each one a canvas of local creativity, are now welcoming visitors and inviting exploration like never before.

A Community-Powered Experience

From waterfront towns to vibrant main streets and scenic rural communities, these larger-than-life installations celebrate the spirit, identity, and artistry of Skagit County. Each letter has been thoughtfully designed by local artists and brought to life through collaboration between chambers of commerce, cities, arts commissions, and community organizations.

Every letter reflects the personality of the place it lives. Some are inspired by agriculture, others by maritime heritage, outdoor adventure, or the arts. No two are alike, and that is exactly the point.

Tulip sculpture in Mount Vernon<br />
Aerial view of La Conner, Washington, featuring the Rainbow Bridge spanning the Swinomish Channel, with snow-capped Mount Baker rising in the background.

Your Mission:
Find Them All

As you travel from one community to the next, you will experience the diversity, creativity, and welcoming spirit that make Skagit County so special.

We are inviting visitors and locals alike to turn their trip into an adventure.

This project was made possible through regional collaboration and a shared vision. The Skagit Tourism Bureau and EDASC received a grant from the Seattle Foundation to showcase Skagit County to visitors watching the big soccer games in Seattle, WA and Vancouver, BC this summer. The goal was to create something memorable that draws people into our communities and encourages deeper exploration.

Visit Each Letter Across Skagit County

You can complete the full trail in a day or explore at your own pace. Every community offers something new, including local shops, galleries, museums, restaurants, scenic views, and hikes waiting to be discovered.

Snap a photo at every stop | Share your journey using #MagicSkagit

Complete the Tour, Win a Prize

Once you have visited all six, you will be entered into a drawing to win a Skagit Valley prize! All you have to do is hashtag #MagicSkagit on each photo.

Make It a Journey Worth Sharing

This is not just about seeing the letters. It is about experiencing the places around them.

  • Grab coffee from a local café
  • Wander through downtown shops and galleries
  • Visit nearby parks and trails
  • Stay overnight and explore even more

Each letter is a gateway to a deeper Skagit experience.

The charming main street of Concrete, Washington, featuring the historic Concrete Theatre and local shops, with snow-capped mountains rising in the background.
A scenic two-lane highway hugging the shoreline of a calm bay in Skagit County, Washington, lined with evergreen and autumn-colored trees, with snow-capped mountains visible in the distance.

Join the Movement

By sharing your photos and tagging #MagicSkagit, you become part of a growing collection of stories that showcase the beauty and creativity of our region.

Follow along to see how others are experiencing the trail and to get inspiration for your next stop.

Find the letters.
Experience Skagit Valley.

Ready to start your adventure?

Explore the map, find each location, and begin your journey through Skagit County’s most creative welcome.
Remember to add hashtag #MagicSkagit on each photo.

More to Explore

Looking for more ways to explore Skagit? From scenic drives and charming shops to local festivals and hidden gems, there’s no shortage of adventure waiting for you. Browse our blog for inspiration and start planning your unforgettable getaway to the Skagit Valley.
Anacortes
Community Spotlight

Anacortes is a stunning waterfront community with a beautiful marina, delicious restaurants, quirky shops, and luxurious places to stay. Whether it’s a stopover on the way to the islands or your weekend destination, Anacortes has something for everyone.

Visit Anacortes Seasonal Travel
View of Anacortes
Anacortes
Community Spotlight

Anacortes is a stunning waterfront community with a beautiful marina, delicious restaurants, quirky shops, and luxurious places to stay. Whether it’s a stopover on the way to the islands or your weekend destination, Anacortes has something for everyone.

Visit Anacortes Seasonal Travel
Bow Edison
Bow-Edison
Community Spotlight

When you visit Skagit Valley, stop in Bow-Edison for cute shops, art galleries, and several hidden gem eateries. Take a scenic drive and discover a few unique treasures of the Valley.

Visit Bow Edison Seasonal Travel
Burlington
Burlington
Community Spotlight

Burlington is known as the Hub City in Skagit Valley. Whether coming from the North, East, South, or West, you will find great shopping, services, restaurants, hotels, and recreational activities here.

Visit Burlington Seasonal Travel
Concrete
Concrete
Community Spotlight

Nestled near the North Cascades National Park, you’ll find several recreational activities in Concrete. From swimming in mountain lakes to hiking and mountain biking, you’ll find plenty to do during your stay. Watch a movie at the historic Concrete movie theater, then grab a slice of pizza, a scoop of ice cream, or the best gluten-free desserts in the county.

Visit Concrete Seasonal Travel
Conway
Conway
Community Spotlight

When driving north toward Skagit County on Interstate 5, Conway will be the first community to greet you. Conway is a quaint, historic town worth the stop between Seattle and Vancouver. Come to a show at the Conway Muse for a night of live music entertainment.

Visit Conway Seasonal Travel
La Connor Bridge
La Conner
Community Spotlight

La Conner is a small town built on the banks of the Swinomish Channel, which leads to the Salish Sea. The channel gives La Conner much of its color and atmosphere. This distinct seaside ambiance comes from watching the fishing boats and wildlife navigate the channel while you enjoy one of the many local shops, museums, and eateries along the waterfront.

Visit La Conner Seasonal Travel
Hikers admiring a tree
Marblemount
Community Spotlight

The towns of Marblemount and Rockport are situated on the last large river plain in the Upper Skagit River Valley. Here, you will discover some of the most fascinating scenery and history in Washington State.

Visit Marblemount Seasonal Travel
Mount Vernon
Mount Vernon
Community Spotlight

Nestled between the San Juan Islands to the West and the Cascade Mountains to the East, Mount Vernon is a great place to start your adventure in Skagit County. Thousands of people visit Mount Vernon each year for its memorable events, shopping, sips, and dining in its historic downtown area.

Visit Mount Vernon Seasonal Travel
Sedro Woolley Sign
Sedro-Woolley
Community Spotlight

Sedro-Woolley’s rich history is closely tied to the timber and forestry industries, with beautiful art and wood carvings around town. Sedro-Woolley is known as the Gateway to the North Cascades, offering easy access to North Cascades National Park and numerous outdoor adventures.

Visit Sedro-Woolley Seasonal Travel
Seasonal Travel to the Skagit Valley

Seasonal Travel

Dining in the Skagit Valley

Dining

Stay in the Skagit Valley

Places to Stay