FIFA Resources
World-class Soccer Events
Seattle is set to host two world-class soccer events – the 2025 FIFA Club World Cup and the 2026 FIFA World Cup – bringing waves of global fans to our region. For the 2026 FIFA World Cup, Seattle, WA and Vancouver, BC are set to host matches. Skagit County is poised to see an influx of visitors from attendees watching these matches and also from attendees traveling to nearby fanzones.
Important Notice on Trademark Use
Please note that “FIFA” and “World Cup”, the FIFA World Cup logo, and related branding are trademarked and protected by intellectual property laws. Visit Seattle has created a Community Brand Kit designed for partners, businesses, and organizations to use when promoting the event. Scroll down for more information about trademark use and event branding.
Watch Parties & Events
Fanzones are designated areas where fans can gather to watch live broadcasts of FIFA World Cup matches on large screens. For the 2026 FIFA World Cup, several cities in Washington State, including Bellingham, Bremerton, Everett, Olympia/Lacey, Spokane, Tacoma, Tri-Cities, Vancouver, and Yakima, will host official fanzones. Seattle Center will serve as the primary hub for fan activities in Seattle.
While Skagit County was not chosen to host an official fanzones, our communities may have opportunities to host local watch parties and other events. Licensing fees apply. For more information please contact our Sports Development Manager, Cody Hurd, at cody@visitskagitvalley.com.
Regional Planning & Preparation
The Skagit Tourism Bureau and Skagit County are working closely together to facilitate FIFA planning and preparation committee meetings. Several interlocal partners are invited to attend these meetings to ensure collective efforts on strategy. Organizations such as local municipalities, local chambers, the Economic Development Alliance of Skagit County, Skagit Transit, Washington State Department of Transportation (WSDOT), 911, and The Department of Emergency Management and working together to ensure all aspects of safety, communication, and infrastructure are accounted for in preparation.
We are also partnering with statewide destination marketing organizations (DMOs), sports commissions, and the State of Washington Tourism office to ensure collaboration and cohesive messaging.
2026 FIFA World Cup
Seattle, WA and Vancouver, BC will be a host cities for the 2026 FIFA World Cup, the largest sporting event in the world. The event is expected to draw over 750,000 visitors to the region in summer 2026, with hotels within a two-hour radius likely to sell out.
Sports fans will be traveling between cities in the Western Region staying overnight and spending dollars in market.* In total, the event is projected to generate $845.6 million dollars in total business sales in the Seattle area. Direct spending is projected to be $593.1 million dollars.
Important Updates:
- A total of 48 countries will compete across 16 cities in the U.S., Mexico, and Canada.
- Seattle’s Lumen Field (capacity: 68,780) will host six matches between June 15 and July 6, 2026.
FIFA’s official Fanzone will be located at Seattle Center, with space for up to 20,000 fans at once. Additional Fanzones are planned for Bremerton, Bellingham, Everett, Olympia/Lacey, the Tri-Cities (Pasco/Richland/Kennewick), Spokane, Tacoma, Vancouver, and Yakima.
*Predictive data obtained from Seattle’s Local Organizing Committee.
**Revenue predictions from Visit Seattle’s Economic Impact study.
Match Dates
Skagit Valley is the perfect in-between spot—relax with scenic views, local eats, and charming small towns. Enjoy local watch parties and travel easily to fan zones. It’s a peaceful, beautiful base close to the action but far from the crowds with plenty of room to stay!
Match Information Seattle
Belgium vs Egypt
Group G — Monday, June 15 • 12 PM (Match 16)
USA vs Australia
Group D — Friday, June 19 • 12 PM (Match 32)
Bosnia and Herzegovina / Italy / Northern Ireland / Wales vs Qatar
Group B — Wednesday, June 24 • 12 PM (Match 52)
Egypt vs Iran
Group G — Friday, June 26 • 8 PM (Match 63)
Match 82 | Round of 32 | Wednesday, July 1, 2026 • 1PM PST
Match 94 | Round of 16 | Monday, July 6, 2026 • 5PM PST
Match Information Vancouver
Australia vs Kosovo / Romania / Slovakia / Türkiye
Group D — Saturday, June 13 • 9 PM PST (Match 6)
Canada vs Qatar
Group B — Thursday, June 18 • 3 PM PST (Match 27)
New Zealand vs Egypt
Group G — Sunday, June 21 • 6 PM PST (Match 40)
Switzerland vs Canada
Group B — Wednesday, June 24 • 12 PM PST (Match 51)
New Zealand vs Belgium
Group G — Friday, June 26 • 8 PM PST (Match 64)
Match 85 | Round of 32 | Thursday, July 2, 2026 • 8 PM PST
Match 96 | Round of 16 | Tuesday, July 7, 2026 • 1 PM PST
How Can I Prepare for FIFA Events?
Excitement is building as the FIFA Club World Cup 2025 heads to the United States this June, promising an unforgettable celebration of world-class soccer. This monumental event will not only unite fans from around the globe but also deliver a transformative boost to local economies in host cities. From increased tourism to vibrant retail opportunities and enhanced infrastructure, the ripple effects of this global spectacle will be felt far and wide.
With such a unique opportunity on the horizon, now is the time to gear up for success. Strategic preparation can ensure your business is ready to shine on this world stage.
Here are five friendly tips to help you make the most of FIFA 2026:
- GEAR UP FOR THE CROWD: The excitement will bring a surge of visitors—are you ready? Consider hiring additional staff, expanding your inventory, or adjusting operating hours to meet the demand and keep your customers delighted.
- PUT YOUR BEST FOOT FORWARD ONLINE: With international eyes on host cities, having a strong online presence is key. Spruce up your website, fine-tune local SEO strategies, and showcase any FIFA-themed offerings to attract soccer fans from near and far.
- TEAM UP WITH LOCAL BUSINESSES: Collaborate with nearby hotels, attractions, or event organizers to create enticing packages or experiences for visitors. Partnerships can amplify your reach while keeping costs manageable.
- SCORE POINTS FOR EXCEPTIONAL SERVICE: Use this opportunity to wow customers with stellar service. Turning first-time visitors into loyal patrons will keep your business thriving long after the final whistle.
- THINK BEYOND THE GAME: The FIFA 2026 buzz will fade, but its impact can last. Consider how you can capitalize on the increased visibility and goodwill to drive long-term benefits for your business and community.
The FIFA Club World Cup 2026 is more than just a soccer tournament—it’s a chance to elevate your business and contribute to your community’s growth. By planning ahead and embracing the possibilities, you can create unforgettable experiences for visitors while ensuring your business thrives well into the future. Get ready to kick off success and make the most of this extraordinary event!
Source: Seattle Southside
Trademark Use & Branding
It’s important to note that “FIFA,” the FIFA World Cup™ name, logo, and related branding are trademarked and protected by intellectual property laws. These trademarks may not be used in advertising or promotions without explicit authorization from FIFA. Unauthorized use may result in legal action. To ensure compliance, avoid using any official FIFA marks or implying an affiliation or sponsorship with FIFA unless you have obtained the appropriate rights.
Visit Seattle has created a Community Brand Kit designed for partners, businesses, and organizations to use when promoting the event – and their own connection to it – in a consistent and aligned way. Our team at Visit Skagit Valley will be using this community brand in our related communications efforts.
FIFA World Cup 2026
Seattle Organizing Committee
Seattle Southside
Seattle Sports Commission